🚀 We’re in Beta!

Meet our new design. Everything works as usual, but if anything feels off, give us a ping.

Shop the Finest of Not Your Mothers Here

From timeless classics to modern breakthroughs—discover what Not Your Mothers has in store.

Not Your Mother's Naturals Curl Defining Shampoo and Conditioner (2 Pack) - 98% Naturally Derived Ingredients - All Hair Types - Gardenia Mango Butter

Not Your Mother's Naturals Curl Defining Shampoo and Conditioner (2 Pack) - 98% Naturally Derived Ingredients - All Hair Types - Gardenia Mango Butter

4.3
K1,409
Not Your Mother's Curl Talk Defining Curl Cream, Frizz Control Styling Gel and Mousse (3-Pack) - 9.7oz Cream, 7oz Mousse

Not Your Mother's Curl Talk Defining Curl Cream, Frizz Control Styling Gel and Mousse (3-Pack) - 9.7oz Cream, 7oz Mousse

4.5
K2,159
Not Your Mother's Clean Freak Refreshing Dry Shampoo, 2 Ounce

Not Your Mother's Clean Freak Refreshing Dry Shampoo, 2 Ounce

4.2
K1,879
Not Your Mothers Curl Talk Sculpting Gel 6 Ounce Frizz Control

Not Your Mothers Curl Talk Sculpting Gel 6 Ounce Frizz Control

4.2
K1,369
Not Your Mother's Beach Babe Texturizing Sea Salt Spray 235 ml

Not Your Mother's Beach Babe Texturizing Sea Salt Spray 235 ml

4.3
K1,809
Not Your Mother's Naturals Scalp Refresh Shampoo and Conditioner Set - 98% Naturally Derived Ingredients, Sulfate-Free Shampoo and Conditioner for All Hair Types (Aquatic Mint & Sea Holly)

Not Your Mother's Naturals Scalp Refresh Shampoo and Conditioner Set - 98% Naturally Derived Ingredients, Sulfate-Free Shampoo and Conditioner for All Hair Types (Aquatic Mint & Sea Holly)

4.3
K1,349
Not Your Mother’s Curl Talk Refreshing Curl Foam-8 oz 236 ml (Pack of 1)

Not Your Mother’s Curl Talk Refreshing Curl Foam-8 oz 236 ml (Pack of 1)

4.2
K2,129
Not Your Mother's Beach Babe Texturiz...

Not Your Mother's Beach Babe Texturiz...

4.3
K1,809
Not Your Mother'sCurl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated with Rice Curl Complex - All Curl Types

Not Your Mother'sCurl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated with Rice Curl Complex - All Curl Types

4.5
K1,339
Not Your Mothers Way to Grow Conditioner 235 ml (Long+Strong)

Not Your Mothers Way to Grow Conditioner 235 ml (Long+Strong)

4.3
K534
Not Your Mother's Kinky Moves Curl Defining Hair Cream 120 ml

Not Your Mother's Kinky Moves Curl Defining Hair Cream 120 ml

4.4
K1,369
Not Your Mother's Dry Shampoo Assortment (3-Pack) - 7 oz - Clean Freak Dry Shampoo, Plump for Joy Dry Shampoo, Beach Babe Dry Shampoo - Instantly Absorbs Oil in Hair

Not Your Mother's Dry Shampoo Assortment (3-Pack) - 7 oz - Clean Freak Dry Shampoo, Plump for Joy Dry Shampoo, Beach Babe Dry Shampoo - Instantly Absorbs Oil in Hair

4.4
K1,519
Not Your Mother's Way To Grow Long and Strong Shampoo 235 ml + 235 ml Conditioner (Combo Deal)

Not Your Mother's Way To Grow Long and Strong Shampoo 235 ml + 235 ml Conditioner (Combo Deal)

4.5
K1,959
Not Your Mother'sNaturals Essential Nourish Shampoo & Conditioner Set - 15.2 fl oz - Sulfate-Free Hair Products - Matcha Green Tea & Apple Blossom

Not Your Mother'sNaturals Essential Nourish Shampoo & Conditioner Set - 15.2 fl oz - Sulfate-Free Hair Products - Matcha Green Tea & Apple Blossom

4.3
K1,389
Not Your Mother's Curl Talk Shampoo and Conditioner - 12 fl oz (2 Pack) - Shampoo and Conditioner for Curly Hair

Not Your Mother's Curl Talk Shampoo and Conditioner - 12 fl oz (2 Pack) - Shampoo and Conditioner for Curly Hair

4.3
K1,769
Not Your Mother's Curl Talk Frizz Control Sculpting Gel and Defining Cream (2-Pack) - 6 fl oz - Formulated with Rice Curl Complex - For All Curly Hair Types

Not Your Mother's Curl Talk Frizz Control Sculpting Gel and Defining Cream (2-Pack) - 6 fl oz - Formulated with Rice Curl Complex - For All Curly Hair Types

4.5
K2,069
Not Your Mothers Kinky Moves Hair Cream 4 Ounce (Curl Define) (118ml)

Not Your Mothers Kinky Moves Hair Cream 4 Ounce (Curl Define) (118ml)

4.3
K1,979
Not Your Mothers Shes A Tease Volumizing Hairspray, 8 Ounce

Not Your Mothers Shes A Tease Volumizing Hairspray, 8 Ounce

4.5
K1,829
Not Your Mothers Conditioner Way To Grow 8 Ounce (Long+Strong) (235ml)

Not Your Mothers Conditioner Way To Grow 8 Ounce (Long+Strong) (235ml)

4.4
K724
Not Your Mother'sNaturals Protect & Nourish Shampoo & Conditioner Set - 15.2 fl oz - Sulfate-Free Hair Products - Royal Honey & Kalahari Desert Melon

Not Your Mother'sNaturals Protect & Nourish Shampoo & Conditioner Set - 15.2 fl oz - Sulfate-Free Hair Products - Royal Honey & Kalahari Desert Melon

4.2
K1,389
Not Your Mothers Beach Babe Texturizing Sea Salt Spray, 2 Ounce

Not Your Mothers Beach Babe Texturizing Sea Salt Spray, 2 Ounce

4.1
K1,336
Not Your Mother's Dry Beach Babe 7 Ounce Texturizing Shampoo (207ml) - 2 Pack

Not Your Mother's Dry Beach Babe 7 Ounce Texturizing Shampoo (207ml) - 2 Pack

4.5
K2,889
Not Your Mother's Naturals Tahitian Gardenia Flower & Mango Butter Curl Defining Shampoo 16 oz

Not Your Mother's Naturals Tahitian Gardenia Flower & Mango Butter Curl Defining Shampoo 16 oz

4.4
K2,759
Not Your Mother's Clarify & Detox Shampoo & Conditioner Hair Car Set - 98% Naturally Derived Ingredients (Bamboo Charcoal & Purple Moonstone)

Not Your Mother's Clarify & Detox Shampoo & Conditioner Hair Car Set - 98% Naturally Derived Ingredients (Bamboo Charcoal & Purple Moonstone)

4.5
K684
Not Your Mother'sCurl Talk Shampoo and Conditioner - 355ml (Pack of 2) - Shampoo and Conditioner for Curly Hair

Not Your Mother'sCurl Talk Shampoo and Conditioner - 355ml (Pack of 2) - Shampoo and Conditioner for Curly Hair

4.3
K2,879
Not Your Mother's Overnight Clean Freak 2 Dry Shampoos and 1 Hydrating Sleep On It Serum Cream (3-Pack) - Hair Essentials for All Hair Types

Not Your Mother's Overnight Clean Freak 2 Dry Shampoos and 1 Hydrating Sleep On It Serum Cream (3-Pack) - Hair Essentials for All Hair Types

4.3
K1,699
Not Your Mother's Curl Talk Bond Building Shampoo and Conditioner (2-Pack) - 8 fl oz - Strengthening Shampoo and Conditioner Set for Curly Hair

Not Your Mother's Curl Talk Bond Building Shampoo and Conditioner (2-Pack) - 8 fl oz - Strengthening Shampoo and Conditioner Set for Curly Hair

4.6
K1,339
Not Your Mother's Clean Freak Refreshing Dry Shampoo (3-Pack) - 7 oz - Waterless Shampoo Instantly Refreshes Hair Between Washes - Fresh Citrus Scent

Not Your Mother's Clean Freak Refreshing Dry Shampoo (3-Pack) - 7 oz - Waterless Shampoo Instantly Refreshes Hair Between Washes - Fresh Citrus Scent

4.4
K1,519
Not Your Mother'sCurl Talk Edge Control Gel and Defining Gel Custard (2-Pack) - Formulated with Superfood Oil Blend - For All Curly Hair Types

Not Your Mother'sCurl Talk Edge Control Gel and Defining Gel Custard (2-Pack) - Formulated with Superfood Oil Blend - For All Curly Hair Types

4.4
K1,549
Not Your Mother's Plump for Joy Dry Shampoo (3-Pack) - 7 oz - Dry Shampoo for Ultimate Hair Oil Absorption - For All Hair Types

Not Your Mother's Plump for Joy Dry Shampoo (3-Pack) - 7 oz - Dry Shampoo for Ultimate Hair Oil Absorption - For All Hair Types

4.4
K1,399
Not Your Mother's Tough Love Intense Bonding Treatment and Bonding Leave-In Protector (2-Pack)

Not Your Mother's Tough Love Intense Bonding Treatment and Bonding Leave-In Protector (2-Pack)

4.2
K1,589
Not Your Mother's Triple Threat Brunette Shampoo, Hair Masque, and Dry Shampoo (3-Pack) - Blue Shampoo, Toning Hair Mask, and Dry Shampoo for Brunettes - Enhances Shine, Reduces Brass, Refreshes Hair

Not Your Mother's Triple Threat Brunette Shampoo, Hair Masque, and Dry Shampoo (3-Pack) - Blue Shampoo, Toning Hair Mask, and Dry Shampoo for Brunettes - Enhances Shine, Reduces Brass, Refreshes Hair

4.3
K838
Not Your Mother's Beach Babe Dry Shampoo (3-Pack) - 7 oz Dry Shampoo - Instantly Absorbs Oil - Hair Essentials for Back to School

Not Your Mother's Beach Babe Dry Shampoo (3-Pack) - 7 oz Dry Shampoo - Instantly Absorbs Oil - Hair Essentials for Back to School

4.3
K1,469
Not Your Mother'sWay to Grow Shampoo and Conditioner (2-Pack) - 8 fl oz - Ideal for All Hair Types - Helps Cleanse, Moisturize, and Hydrate Dry Hair and Damaged Hair

Not Your Mother'sWay to Grow Shampoo and Conditioner (2-Pack) - 8 fl oz - Ideal for All Hair Types - Helps Cleanse, Moisturize, and Hydrate Dry Hair and Damaged Hair

4.5
K1,919
Not Your Mother'sBeach Babe Moisturizing Conditioner 8 Ounces

Not Your Mother'sBeach Babe Moisturizing Conditioner 8 Ounces

4.2
K661
Curl Talk Curl Activating Hair Mousse, Light Hold by_not your mother, 7 oz. pack of 1

Curl Talk Curl Activating Hair Mousse, Light Hold by_not your mother, 7 oz. pack of 1

K1,579
Not Your Mother's Plump for Joy Dry Shampoo - (4-Pack) 7 oz - Dry Shampoo - Instantly Absorbs Hair Oil While Enhancing Style with Fresh Volume

Not Your Mother's Plump for Joy Dry Shampoo - (4-Pack) 7 oz - Dry Shampoo - Instantly Absorbs Hair Oil While Enhancing Style with Fresh Volume

4.1
K2,018
Not Your Mother's Dry Shampoo Assortment (3-Pack) - 7 oz - Clean Freak Dry Shampoo, Plump for Joy Dry Shampoo, Beach Babe Dry Shampoo - Instantly Absorbs Oil in Hair

Not Your Mother's Dry Shampoo Assortment (3-Pack) - 7 oz - Clean Freak Dry Shampoo, Plump for Joy Dry Shampoo, Beach Babe Dry Shampoo - Instantly Absorbs Oil in Hair

4.4
K2,679
Not Your Mother's688047130241 – Hair Conditioners (Women, NON-PROFESSIONAL, Moisturizing, Smoothing, Strengthening, Spray Liberally onto Clean, Damp Hair from Roots to Ends. Comb Through, Starting From The Ends Worki)

Not Your Mother's688047130241 – Hair Conditioners (Women, NON-PROFESSIONAL, Moisturizing, Smoothing, Strengthening, Spray Liberally onto Clean, Damp Hair from Roots to Ends. Comb Through, Starting From The Ends Worki)

4.5
K3,519
Not Your Mother'sAnti-Frizz Smooth Moves Shampoo

Not Your Mother'sAnti-Frizz Smooth Moves Shampoo

3.9
K1,099
Not Your Mother'sWay to Grow Bundle, Shampoo/Conditioner/Leave-In

Not Your Mother'sWay to Grow Bundle, Shampoo/Conditioner/Leave-In

4.4
K2,249
Not Your Mother's Kids Curly Care Shampoo, Conditioner, Curl Defining Cream, and Detangler Spray (4-Pack) - Hair Products for Kids - Tear-Free Formula - For All Curl Types

Not Your Mother's Kids Curly Care Shampoo, Conditioner, Curl Defining Cream, and Detangler Spray (4-Pack) - Hair Products for Kids - Tear-Free Formula - For All Curl Types

4.6
K3,309
Not Your Mothers Curl Talk To Go Mini Styling SET. Defining Cream And Curl Activating Mousse.

Not Your Mothers Curl Talk To Go Mini Styling SET. Defining Cream And Curl Activating Mousse.

4.3
K1,619
Not Your Mother's Blonde Moment Purple Shampoo and Conditioner (2-Pack) - 8 fl oz - Ideal for Blonde, Highlighted Brunette, Silver Hair - Helps with Bonding, Anti-Brass Toning, Repair, and Hydration

Not Your Mother's Blonde Moment Purple Shampoo and Conditioner (2-Pack) - 8 fl oz - Ideal for Blonde, Highlighted Brunette, Silver Hair - Helps with Bonding, Anti-Brass Toning, Repair, and Hydration

4.5
K1,299
Not Your Mother'sNaturals Tahitian Gardenia Flower & Mango Butter Curl Defining Shampoo 16 Fl oz

Not Your Mother'sNaturals Tahitian Gardenia Flower & Mango Butter Curl Defining Shampoo 16 Fl oz

4.4
K3,639
Not Your Mother's Way To Grow Long and Strong Shampoo - 8 fl oz

Not Your Mother's Way To Grow Long and Strong Shampoo - 8 fl oz

4.2
K2,099
Not Your Mother'sNaturals Curl Definition Set - Tahitian Gardenia Flower & Mango Butter - Moisturize and Enhance Curls (Shampoo, 2-Pack)

Not Your Mother'sNaturals Curl Definition Set - Tahitian Gardenia Flower & Mango Butter - Moisturize and Enhance Curls (Shampoo, 2-Pack)

4.4
K4,459
Not Your Mother's Curl Talk Frizz Control Sculpting Gel 6 Oz.(Pack of 3). Travel Size Body Cream 1 Oz Included.

Not Your Mother's Curl Talk Frizz Control Sculpting Gel 6 Oz.(Pack of 3). Travel Size Body Cream 1 Oz Included.

4.6
K1,789
Not_Your_Mothers New All Eyes on Me 10-in-1 Leave-In Detangler with Heat Protectant, 6 fl oz, Green (1 pack)

Not_Your_Mothers New All Eyes on Me 10-in-1 Leave-In Detangler with Heat Protectant, 6 fl oz, Green (1 pack)

K1,279
If At First You Don't Succeed Try Try Again Happy Mother's Day Your Third Born Mug - Funny Mothers Day Mug

If At First You Don't Succeed Try Try Again Happy Mother's Day Your Third Born Mug - Funny Mothers Day Mug

K322
Not Your Mother's Clean Freak Refreshing Dry Shampoo -- 7 oz

Not Your Mother's Clean Freak Refreshing Dry Shampoo -- 7 oz

4.4
K1,590
WOW Skin Science Moroccan Argan Oil Shampoo For Dry Hair/Dandruff/Hair Loss/Hair Growth/Frizzy Hair - 300 ml

WOW Skin Science Moroccan Argan Oil Shampoo For Dry Hair/Dandruff/Hair Loss/Hair Growth/Frizzy Hair - 300 ml

3.8
K719
CHHAAP How I met ur Mother Printed Ceramic White Coffee and Tea Mug

CHHAAP How I met ur Mother Printed Ceramic White Coffee and Tea Mug

4.4
K684
Not Your Mother's Beach Babe Sea Salt Spray 2 oz. by Not Your Mother's

Not Your Mother's Beach Babe Sea Salt Spray 2 oz. by Not Your Mother's

4.1
K2,119
TheCurlCo Softhold Curl Cream | For Dry, Frizzy, Wavy, Curly Hair | 2in1 Styling cream with leave-in conditioner and soft hold gel | No sulphates, silicones, parabens, alcohol, mineral oils | 200 g

TheCurlCo Softhold Curl Cream | For Dry, Frizzy, Wavy, Curly Hair | 2in1 Styling cream with leave-in conditioner and soft hold gel | No sulphates, silicones, parabens, alcohol, mineral oils | 200 g

4.3
K899
Not Your Mother's Slow Cooker Cookbook

Not Your Mother's Slow Cooker Cookbook

4.2
K392
Not Your Mother's Plump for Joy Thickening Hair Lifter, 8 Ounce

Not Your Mother's Plump for Joy Thickening Hair Lifter, 8 Ounce

K2,239
Arata Natural Hydrating Hair Shampoo (300ML) for Soft, Smooth Hair | Paraben and Sulphate Free for Damage Repair & Moisturization | Reduces Frizz, Split Ends with Ginkgo, Ginger & Indian Gooseberry

Arata Natural Hydrating Hair Shampoo (300ML) for Soft, Smooth Hair | Paraben and Sulphate Free for Damage Repair & Moisturization | Reduces Frizz, Split Ends with Ginkgo, Ginger & Indian Gooseberry

3.8
K769
Not Your Mother's Rules: The New Secrets for Dating (The Rules)

Not Your Mother's Rules: The New Secrets for Dating (The Rules)

4.4
K1,149
Not Your Mother's Not Your Mothers Beach Babe Soft Waves Sea Salt Spray 8oz (2 Pack)

Not Your Mother's Not Your Mothers Beach Babe Soft Waves Sea Salt Spray 8oz (2 Pack)

4.4
K3,199
Not Your Mothers Shampoo Way To Grow (Long+Strong) 8 Ounce (235ml) (2 Pack)

Not Your Mothers Shampoo Way To Grow (Long+Strong) 8 Ounce (235ml) (2 Pack)

4.2
K5,729
If At First You Don't Succeed Try Try Again Happy Mother's Day Your Third Born Mug - Mothers Day Mug - Gift for Mom/Mommy

If At First You Don't Succeed Try Try Again Happy Mother's Day Your Third Born Mug - Mothers Day Mug - Gift for Mom/Mommy

K320
Umberto Giannini Curl Jelly Scrunching Jelly | For All Types of Curls & Waves, Tames Frizz. Adds Shine & Defines | Vegan, Cruelty Free - 200 ml (Pack of 1)

Umberto Giannini Curl Jelly Scrunching Jelly | For All Types of Curls & Waves, Tames Frizz. Adds Shine & Defines | Vegan, Cruelty Free - 200 ml (Pack of 1)

4.3
K1,729
Beardo Man Curls 100g | Curly Hair Cream for Bouncy, Shiny & Defined Curls | Flaxseed Gel for Hair, Leave in Cream, Hair Styling Cream for Men | Curly Cream for Men & Women

Beardo Man Curls 100g | Curly Hair Cream for Bouncy, Shiny & Defined Curls | Flaxseed Gel for Hair, Leave in Cream, Hair Styling Cream for Men | Curly Cream for Men & Women

K314
Not Your Mother's Clean Freak Refreshing Dry Shampoo Duo Pack 14 ounce

Not Your Mother's Clean Freak Refreshing Dry Shampoo Duo Pack 14 ounce

4.4
K1,809
If At First You Don't Succeed Try Try Again Happy Mother's Day Your Second Born Mug - Mothers Day Mug - Gift for Mom/Mommy

If At First You Don't Succeed Try Try Again Happy Mother's Day Your Second Born Mug - Mothers Day Mug - Gift for Mom/Mommy

K322
Not Your Mother's Beach Babe Texturizing Dry Shampoo, 7 Ounce

Not Your Mother's Beach Babe Texturizing Dry Shampoo, 7 Ounce

4.3
K1,410
Dove Hair Fall Rescue Shampoo For Weak Hair, 1 Ltr

Dove Hair Fall Rescue Shampoo For Weak Hair, 1 Ltr

4.3
K1,039
Best Life Moroccan Argan Oil Hair Shampoo for Dull, Dry & Frizzy Hair 300 Ml, Moisturize & Strengthen Curly and Wavy Hair For Women & Men, No Parabens & Sulphates, All Natural, No Harmful Chemicals

Best Life Moroccan Argan Oil Hair Shampoo for Dull, Dry & Frizzy Hair 300 Ml, Moisturize & Strengthen Curly and Wavy Hair For Women & Men, No Parabens & Sulphates, All Natural, No Harmful Chemicals

4.1
K809
Not Your Mother's Beat The Heat Thermal Shield Spray -- 6 fl oz

Not Your Mother's Beat The Heat Thermal Shield Spray -- 6 fl oz

4.3
K2,539
Fix My Curls Cleansing Shampoo | Curly And Wavy Hair | Enriched with Apple Cider Vinegar, Tea Tree & Rosemary Oil Anti-frizz | Anti-itch & pH Balanced | Paraben and Silicone Free

Fix My Curls Cleansing Shampoo | Curly And Wavy Hair | Enriched with Apple Cider Vinegar, Tea Tree & Rosemary Oil Anti-frizz | Anti-itch & pH Balanced | Paraben and Silicone Free

4.1
K684
WELLA PROFESSIONALS Sp Repair Shampoo For Damaged Hair, 250Ml

WELLA PROFESSIONALS Sp Repair Shampoo For Damaged Hair, 250Ml

4.2
K1,329
True Frog Everyday Moisturizing Shampoo To Repair Damaged hair and Reduce Frizz, Deeply Moisturizes With Aloe-Vera Extract For All Hair Types, SLS free, Paraben-free & Silicone-free - 150 ml

True Frog Everyday Moisturizing Shampoo To Repair Damaged hair and Reduce Frizz, Deeply Moisturizes With Aloe-Vera Extract For All Hair Types, SLS free, Paraben-free & Silicone-free - 150 ml

4.0
K674